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Sr. Engineer, Front End

Rose Digital is a Manhattan-based digital agency focused on helping market-leading brands build the future. Leading the way, we have used augmented reality to launch new product lines for Adidas, rebuilt Fuse from the ground up with Serverless/Next.js, and assisted a nonprofit start a movement to solve the opioid epidemic.  Although our business focus is on mobile and augmented reality experiences, our real passion is to build best in class digital products. 

At Rose Digital we have a focus on creating functional mobile and web applications that leverage emerging technology. We are looking for engineers who are excited about the things that digital technology can create for people, that are active learners and always looking to discover and master the newest technologies, are excellent communicators to both technical and non-technical audiences, and are looking to work on a wide variety of projects. Engineers at Rose Digital are inherently cross-functional, having a depth of experience in one area but commonly work on teams with other engineers in areas outside of their core competency. While this position is for someone who is an experienced front-end developer, we are looking for people who are excited about opportunities to grow their skillset. 


  • Primary responsibility is as a senior level individual contributor on projects, coding user interface solutions for our clients and internal product initiatives, using a wide range of modern front-end (user interface layer) technologies. 
  • Deliver high quality work as the primary contributor, including the technical design and planning out the development work of complex features. 
  • Serves as a technical resource and subject matter expert during the full software development life cycle – from initial concepting and technical design through implementation. 
  • Creates code that can be used as a model by other engineers on the team and in the organization. Assist and educate less experienced engineers as they are growing their skillsets.
  • Actively involved in the skill development of less-skilled members of the technical team; mentors, assists and educates junior engineers.
  • Comfortable working with existing / legacy applications, systems, data, and content (read: other people’s code) in order to leverage, adapt, or replace them with modern solutions. 
  • Review and approve code / pull requests written by all levels across languages and areas of responsibility.
  • Communicate technical challenges and opportunities both internally to other members of the project team as well as with clients, with an ability to explain complex technical concepts to less technically adept audiences.
  • Ability to translate feature or functional requests from clients – often high-level, abstract, or focused on intended results – into actionable work for yourself and the team to work on.
  • Helping to contribute to the roadmap of projects with clients, breaking down larger feature requests into near-term aspects that will have larger impact as well as how that feature or functionality may evolve in subsequent releases.
  • Works with User Experience (UX) and Visual Design teams to both inform their work based on the technology stack being used as well as identify any adjustments or alternatives that can improve the solutions performance, efficiency, and overall experience. 


  • Extensive and expert-level experience with JavaScript, HTML5, and CSS3 including 5+ years professional experience in software development. 
  • At least 3 years working on an agile development team.
  • Experience working in a fast-paced environment, either prior digital agency or startup experience, is preferred. 
  • In-depth knowledge and experience with React and Redux, as well as options / libraries / tools to manage side effects, state changes, routing, and other related considerations in developing complex React-based applications. 
  • Experience using modern frameworks like NextJS and Gatsby, and ability to review these and other options for suitability for a given project based on business and user requirements. 
  • Excellent communication skills, both verbal and written, with strong time management skills. 
  • Must be able to take larger tasks or features and break them down into their components – identify the best solution, account for any dependencies, and come up with the approach for building the feature through implementation and QA. 
  • Must have consistent delivery and timely production-quality code conforming to general coding standards and best practices as well as specific client / project requirements.
  • Expert and intuitive problem-solving, debugging, and troubleshooting ability. 
  • Demonstrated experience creating, deploying, maintaining, and refining project technical design and architectural requirements. 
  • Experience with modern version control systems including log analysis, rebasing, patching, and hooks.
  • Comfortable using the command line as a part of local development, advanced shell scripting, system monitoring, and session management. 
  • Able to work in a variety of IDEs in addition to text editors (including vi or emacs when needed). 
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